Niu Lai's box-office trajectory changed dramatically after its first 10 days in theaters. Reporting carried by China News Service from The Paper, citing Maoyan Professional Edition, recorded only ¥7,705 after 10 days. By August 26, separate Maoyan- and Dengta-based reports confirmed that cumulative box office had crossed ¥50 million. Dengta Professional Edition recorded the film crossing ¥60 million on September 1. On October 2 at 22:21:06 Beijing time, the public China Film Box Office dashboard displayed ¥63.9899 million for Niu Lai, on its 59th day of release; the dashboard labels its real-time market data as including service fees.
¥63.9899M
The public China Film Box Office (中国电影票房) dashboard displayed Niu Lai at ¥63.9899 million cumulative box office at 22:21:06 Beijing time on October 2, 2026, on its 59th day of release. At that same snapshot, the film had generated ¥63,800 (¥6.38万) in comprehensive box office for October 2, with a 0.13% schedule share and 91.48% online-sales share. The dashboard marks the real-time market data as including service fees. This is a timestamped observation, not a final theatrical total.
The strongest current reference on this page is the public China Film Box Office dashboard. Maoyan’s public movie page provides a useful rounded cross-check, while historical Maoyan and Dengta milestones are preserved with their original dates. The latest published theatrical extension retained by this site runs through October 4, 2026; an extension permits continued exhibition but does not guarantee that every cinema will schedule the film on every date.
Key box-office milestones
The release remained almost unseen
China News Service republished The Paper's reporting that, before the viral surge, Niu Lai had earned only 7,705 yuan over its first 10 days in cinemas.
Source: China News Service / The Paper / Maoyan ↗The surge became measurable
The same report, citing Maoyan Professional Edition, said cumulative box office had exceeded 360,000 yuan by 18:00 on August 15, while that day's box office had reached about 350,000 yuan—nearly 90 times the previous day's 3,900 yuan.
Source: China News Service / The Paper / Maoyan ↗Cumulative box office passed five million yuan
National Business Daily reported that Dengta Professional Edition data showed cumulative box office had crossed 5 million yuan on August 16.
Source: National Business Daily / Dengta Professional Edition ↗A single-day jump
Reports citing Maoyan's trend data put the film's August 16 single-day box office at 6.093 million yuan, illustrating how quickly demand accelerated.
Source: IT Home / Maoyan Professional Edition ↗The cumulative total crossed ten million yuan
Dengta Professional Edition real-time data cited by Viewpoint showed the film passing 10 million yuan at 11:06 on August 17.
Source: Viewpoint / Dengta Professional Edition ↗Maoyan placed it inside August's top ten
Shanghai Securities News reported, citing Maoyan Professional Edition, that Niu Lai had exceeded 12 million yuan by 14:55 and entered the month's box-office top ten.
Source: Shanghai Securities News / Maoyan ↗The run continued to expand
HK01 reported that the film's total box office had passed 18 million yuan by 13:00 on August 18, citing the latest Maoyan figures.
Source: HK01 / Maoyan Professional Edition ↗Dengta reported a new historical threshold
Observer reported that Dengta Professional Edition real-time data showed Niu Lai passing 20 million yuan at 16:35 on August 18.
Source: Observer / Dengta Professional Edition ↗A timestamped site snapshot
Maoyan Professional Edition's public ranking showed a cumulative total of 23.826 million yuan at 09:20:07 Beijing time. This site records that exact time so the figure remains interpretable after the live page changes.
Source: Maoyan Professional Edition ↗The live Maoyan total moved above ¥28.7 million
During the site's August 20 review, Maoyan's public box-office pages showed Niu Lai at roughly 28.73 million yuan in cumulative box office on its 16th day. Since Maoyan refreshes continuously, the figure is deliberately rounded.
Source: Maoyan Professional Edition ↗The cumulative total moved above ¥32.8 million
Observer reported that Maoyan Professional Edition showed Niu Lai at 32.847 million yuan in cumulative box office at 08:00 on August 21, the film's 17th day in release.
Source: Observer / Maoyan Professional Edition ↗The cumulative total crossed ¥40 million
Sina Finance reported that Dengta Professional Edition real-time data showed Niu Lai passing ¥40 million at 23:16 on August 22.
Source: Sina Finance / Dengta Professional Edition ↗Maoyan shows more than ¥42 million
Maoyan Professional Edition's public ranking showed Niu Lai at ¥42.137 million cumulative box office at 11:26:21 on August 23, its 19th day of release.
Source: Maoyan Professional Edition ↗The cumulative total approached ¥47 million
Maoyan Professional Edition's public dashboard showed Niu Lai at ¥46.883 million cumulative box office at 19:42:06 on August 24, the film's 20th day of release.
Source: Maoyan Professional Edition ↗Maoyan snapshot moves above ¥48.5 million
During the August 25 site review, Maoyan Professional Edition showed Niu Lai at ¥48.544 million cumulative box office at 14:44:43 Beijing time, on its 21st day of release.
Source: Maoyan Professional Edition ↗The cumulative total crosses ¥50 million
Financial news reporting citing Maoyan Professional Edition said Niu Lai had passed ¥50 million in cumulative box office at 10:47:31 on August 26. A separate Dengta-based report recorded the same ¥50 million threshold at 11:32, providing cross-platform confirmation that the milestone had been reached that morning.
Source: JRJ Finance / Maoyan Professional Edition ↗A secondary market report puts the total above ¥53.26 million
A Sohu film-market report published at 09:15 said Niu Lai had passed ¥53.26 million in cumulative box office by the time of the 09:15 publication, with the film on its 24th day of release. This site labels the figure as a secondary snapshot because the report is not itself the underlying professional data platform.
Source: Sohu film-market report ↗The run is extended to October 4
The Beijing News reported, citing Dengta Professional Edition, that Niu Lai had reached ¥59.641 million cumulative box office and that the film's theatrical authorization had been extended through October 4, 2026.
Source: The Beijing News / Dengta Professional Edition ↗Official public dashboard moves to within ¥51,000 of ¥60 million
The public China Film Box Office dashboard displayed Niu Lai at ¥59.9492 million on its 28th day of release. The dashboard's real-time market data is marked as including service fees. This site records the number with its observation time because the live figure continues to change.
Source: China Film Box Office ↗The cumulative total crosses ¥60 million
Sina Finance reported that Dengta Professional Edition real-time data showed Niu Lai passing ¥60 million at 20:42 on September 1. This is a realized milestone, not a forecast.
Source: Sina Finance / Dengta Professional Edition ↗China Film Box Office records the post-¥60M long tail
The public China Film Box Office dashboard displayed Niu Lai at ¥60.3164 million on its 31st day of release. The live page marked the market data as including service fees and showed a relatively small daily contribution compared with the film's viral peak.
Source: China Film Box Office ↗China Film Box Office shows the extended-run long tail continuing
The public China Film Box Office dashboard displayed Niu Lai at ¥61.9146 million cumulative box office on day 34 of release. The same snapshot showed ¥20,100 in comprehensive box office for September 7 so far, illustrating the much slower pace of the extended theatrical run after the August viral surge.
Source: China Film Box Office ↗China Film Box Office records day 35 of the extended run
The public China Film Box Office dashboard displayed Niu Lai at ¥61.9541 million cumulative box office on day 35 of release. At the same snapshot, September 8 comprehensive box office stood at ¥18,700. The dashboard marked the real-time market data as including service fees.
Source: China Film Box Office ↗The cumulative total moves above ¥63 million
Lianhe Zaobao reported that Niu Lai had reached ¥63.041 million in cumulative box office by September 15. The Beijing News separately reported on September 16 that Maoyan Professional Edition showed the film above ¥63 million as of September 15.
Source: Lianhe Zaobao ↗China Film Box Office records the late-run total
The public China Film Box Office dashboard displayed Niu Lai at ¥63.4181 million on its 49th day of release. At the same snapshot, September 22 comprehensive box office stood at ¥1,700, illustrating the much slower long tail after the August viral surge.
Source: China Film Box Office ↗Official dashboard records the final days of the current extension
The public China Film Box Office dashboard displayed Niu Lai at ¥63.9899 million cumulative box office on day 59 of release. At the same snapshot, October 2 comprehensive box office stood at ¥63,800 (¥6.38万), with a 0.13% schedule share. The film's currently published theatrical extension runs through October 4, so this remains a late-run snapshot rather than a final total.
Source: China Film Box Office ↗Data table
| Date / time | Reported figure | Metric as reported | Source |
|---|---|---|---|
| First 10 days | ¥7,705 | Cumulative box office | CNS / The Paper / Maoyan ↗ |
| Aug. 15, 18:00 | ¥360K+ | Cumulative box office | CNS / The Paper / Maoyan ↗ |
| Aug. 16 | ¥5M+ | Cumulative box office | NBD / Dengta ↗ |
| Aug. 16, full day | ¥6.093M | Single-day box office | IT Home / Maoyan ↗ |
| Aug. 17, 11:06 | ¥10M+ | Cumulative box office | Viewpoint / Dengta ↗ |
| Aug. 17, 14:55 | ¥12M+ | Box office as reported by Maoyan | Shanghai Securities News / Maoyan ↗ |
| Aug. 18, 13:00 | ¥18M+ | Total box office | HK01 / Maoyan ↗ |
| Aug. 18, 16:35 | ¥20M+ | Cumulative box office | Observer / Dengta ↗ |
| Aug. 19, 09:20:07 | ¥23.826M | Cumulative box office snapshot | Maoyan Professional Edition ↗ |
| Aug. 20 site review | ≈ ¥28.73M | Cumulative box office, rounded live snapshot | Maoyan Professional Edition ↗ |
| Aug. 21, 08:00 | ¥32.847M | Cumulative box office | Observer / Maoyan ↗ |
| Aug. 22, 23:16 | ¥40M+ | Cumulative box office | Sina Finance / Dengta ↗ |
| Aug. 23, 11:26:21 | ¥42.137M | Cumulative box office snapshot | Maoyan Professional Edition ↗ |
| Aug. 24, 19:42:06 | ¥46.883M | Cumulative box office snapshot | Maoyan Professional Edition ↗ |
| Aug. 25, 14:44:43 | ¥48.544M | Cumulative box office snapshot | Maoyan Professional Edition ↗ |
| Aug. 26, 10:47:31 | ¥50M+ | Cumulative box office milestone | JRJ Finance / Maoyan ↗ |
| Aug. 28, report published 09:15 | ¥53.26M+ | Secondary cumulative box-office snapshot | Sohu market report ↗ |
| Aug. 31, report published 17:06 | ¥59.641M | Cumulative box office; theatrical extension reported | The Beijing News / Dengta ↗ |
| Sep. 1, 16:19:43 | ¥59.9492M | Cumulative box-office snapshot; real-time dashboard marked as including service fees | China Film Box Office ↗ |
| Sep. 1, 20:42 | ¥60M+ | Cumulative box-office milestone | Sina Finance / Dengta ↗ |
| Sep. 4, 17:03:05 | ¥60.3164M | Cumulative box-office snapshot; China Film Box Office real-time data includes service fees | China Film Box Office ↗ |
| Sep. 7, 14:56:25 | ¥61.9146M | Cumulative box-office snapshot; ¥20,100 day-to-time comprehensive box office | China Film Box Office ↗ |
| Sep. 8, 16:42:38 | ¥61.9541M | Cumulative box-office snapshot; ¥18,700 day-to-time comprehensive box office | China Film Box Office ↗ |
| Sep. 15 report | ¥63.041M | Cumulative box office reported by Lianhe Zaobao; post-viral long-tail snapshot | Lianhe Zaobao ↗ |
| Sep. 22, 08:17:30 | ¥63.4181M | Cumulative box-office snapshot; ¥1,700 day-to-time comprehensive box office | China Film Box Office ↗ |
| Oct. 2, 22:21:06 | ¥63.9899M | Cumulative box-office snapshot; ¥63,800 (¥6.38万) day-to-time comprehensive box office; 0.13% schedule share | China Film Box Office ↗ |
What the numbers show
The durable story is the scale of the change: from ¥7,705 in the first 10 days to more than ¥20 million by August 18, more than ¥40 million by late August 22, ¥50 million on August 26, and the realized ¥60 million milestone on September 1. By September 15, contemporary reporting placed the total above ¥63 million. On October 2 at 22:21:06 Beijing time, the public China Film Box Office dashboard displayed ¥63.9899 million. The pace had slowed sharply from the viral peak, but the movie was still generating ticket revenue during the last days of its currently published extension through October 4.
The sequence does not establish a single motive for every ticket purchase. It does show that theatrical demand changed radically after the movie became a widely discussed online phenomenon. For context, see why Niu Lai went viral and the Niu Lai timeline.
How to read these figures
Do not read every figure here as one perfectly uniform statistical series. Maoyan and Dengta update at different times, and media reports sometimes distinguish cumulative box office, comprehensive box office including presales, and single-day box office. Each row preserves the metric and the date/time context available from its cited source.
- Latest dated snapshot: the public China Film Box Office dashboard displayed ¥63.9899 million at 22:21:06 Beijing time on October 2, 2026, on day 59 of release. The dashboard indicates that the real-time market figures include service fees; its same-time comprehensive box office for October 2 was ¥63,800, with a 0.13% schedule share.
- Not a final total: the theatrical run was still active, and The Beijing News reported on August 31 that exhibition authorization had been extended through October 4.
- No forecast is treated as fact: prediction figures can change quickly, so this page records realized ticket revenue milestones rather than presenting a forecast as an outcome.
- No private API: this site links to public pages and published reports; it does not scrape or reproduce Maoyan or Dengta interface assets.
Primary data links used on this page
Preferred source for the latest timestamped box-office snapshot. At 22:21:06 Beijing time on October 2, the dashboard displayed Niu Lai at ¥63.9899 million on day 59 of release. The same snapshot showed ¥63,800 (¥6.38万) in October 2 comprehensive box office so far, a 0.13% schedule share and 91.48% online-sales share. The page marks its real-time market figures as including service fees.
Used as a rounded cross-check on October 2: the public movie page displayed cumulative box office in ten-thousand-yuan units at approximately ¥63.97 million. Small differences from China Film Box Office can arise because public pages refresh at different times and use different rounding or metric conventions.
A professional entertainment-data service used as the underlying source in several cited reports. Historical thresholds are linked to the reporting outlet that recorded the time and value.
Records the 7,705-yuan first-10-day figure and the more-than-360,000-yuan cumulative figure at 18:00 on August 15, both attributed to Maoyan Professional Edition.
Records Dengta Professional Edition's 20-million-yuan threshold at 16:35 on August 18 and reports the director's pre-release interview.
Records Maoyan Professional Edition at ¥32.847 million cumulative box office at 08:00 on August 21 and separately reports that Broadway Cinematheque's account said a Hong Kong screening was “in talks,” not confirmed.
A timestamped news brief records Dengta Professional Edition real-time data showing the film above ¥40 million at 23:16 on August 22, 2026.
Reports, citing Maoyan data, that Niu Lai had passed ¥46 million in cumulative box office and 1.5 million admissions by August 24. The same report records the creators saying they were preparing a new work titled Yang Gao (羊高).
Reports that Maoyan Professional Edition showed the film above ¥50 million at 10:47:31 on August 26. The article also reports the film remained in active theatrical release.
Reports Dengta Professional Edition real-time data showing the film above ¥50 million at 11:32 on August 26, providing a second professional-platform confirmation of the milestone.
A secondary film-market report published at 09:15 on August 28 states that Niu Lai had passed ¥53.26 million in cumulative box office by the time of the 09:15 publication. This site explicitly labels the figure as secondary rather than treating it as a directly archived Maoyan or Dengta capture.
A timestamped 7x24 brief records Dengta Professional Edition real-time data showing Niu Lai above ¥60 million at 20:42 on September 1. This page uses it as the confirmed threshold-crossing event.
Reports, citing Dengta Professional Edition, that Niu Lai had reached ¥59.641 million and that its theatrical authorization was extended to October 4, 2026.